“Your brand is the single most important investment you can make in your business.” — Steve Forbes
Brand + Culture
Brand Evolution
“Your brand is not what you sell; it’s the experience you deliver.” — Tony Hsieh
Emotional connection between your brand and your customers is crucial in building a relationship that lasts.
That connection is stronger when information is more relatable, and shared in a memorable way that sticks.
This is where creative, authentic, story telling comes in.
The linchpin, however, is not just the story told by you, but the narrative received by others. The correlation made to their own lives, the emotions evoked as a result of their corresponding experiences, the values and insights that support solutions to overcoming challenges they face on the “adventure” they personally navigate.
A brand-altering story that makes the business bloom is one that invites customers, the humans at the heart of it all, to become an integral PART of the narrative; that acts as a guide to serve THEIR “hero’s journey”.
Shane’s Brand Services
Invigorate Your Brand
Tapping Shane’s uncanny ability to identify the heart of your story and turn gaps into bridged connections, you will:
Book a Free ConsultationClarify Goals
Invest in a more honest process of self-assessment to identify your purpose from which an unshakeable vision, mission and value set are established.
Understand Audience
Explore the landscape of your customer’s experience to better understand their resonance with the company and/or offerings.
Communicate Value
Shape an engaging narrative that makes it easier for others to share it for you, while stoking the coals of their passion to champion your meaningful impact.
Connect Offerings
Elevate your products and services by seamlessly weaving them into the telling, and reinforcing the essential role they play.
“The art of marketing is the art of brand building. If you are not a brand you are a commodity.” — Philip Kotler
Let's Start Your Brand Evolution Together
Culture Catalyst
“Stop selling, start helping.” — Zig Ziglar
In this day and age of mass information, there is no shortage of competition for people’s attention, time and investment.
The number of companies and individuals selling similar products and services is also highly saturated. So how does a business differentiate itself?
Connection. Genuine engagement. Community.
People want to interact with those they resonate with and have common interests, to discuss ideas, be supported, be of service to others, celebrate achievement, be seen and heard… to belong.
Nurturing an environment or opportunity for customers to meaningfully engage with your business or brand, and each other, is crucial in this social-first era. It builds trust, brand loyalty and authentic advocacy. Not to mention, it becomes a potent wellspring of customer insights and feedback for realtime, accelerated, RELEVANT service and product innovation.
“In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator.” — Annette Franz
“Retention is the game. The game in business is not how many customers you can get, it’s how many you can keep.” — Gary Vaynerchuk
This is the key to growing a thriving culture around your business. If you do it right, it becomes a catalyst for exponential growth and development. Yours and your customers, resulting in a mutually beneficial relationship that lasts a lifetime.
As the integration of technological advances, such as AI, continues to rise, people will be SEARCHING for human interaction more actively than ever. Seeking out “the real”.
Those who invest now in cultivating that aspect as an essential piece to their offerings will be ahead of the curb. Because as a business, you WANT people searching for what you have. It makes their engagement “stickier” once they find you.
More importantly, you want to keep them once they are here.
Shane’s Culture Services
Raise Your Community
With Shane’s 15+ years of building dynamic, engaged, vibrant communities that are passionately bought into the brand and what it represents, he will provide you:
Book a Free ConsultationFuel Growth
Dive deeper into your customers wants and needs to better understand not only where the conversation starts, but what adds fuel to keep it going.
Generate Relevancy
Tap into the generative “idea farm” that a growing community is already providing insight on for new and innovative products they’d buy.
Organize Effectively
Build strategic plans for sustainable engagement to support more conviction and adoption.
Inspire Action
Design transformational events (live and online) that enhance the degree of personal fulfillment and invigorate the impact felt through genuine connection.