Shane's Story

Shane Heins

Growing up in the Arctic

Growing up in one of the most extreme environments on the planet, immersed in a culture that was technically not “his own”, Shane was constantly faced with the questions:
Along the way he learned to look past the differences that divide us, recognize the gifts offered by others and connect more deeply to the heart of what makes us human, as we navigate the ups and downs of life with strength, compassion, perseverance and understanding.

Becoming a Leader

This moved Shane— from a young age and before he fully grasped what he was doing — to support, guide, coach, mentor and lead. It came so naturally that numerous teachers in high school asked him to seriously consider becoming a teacher himself.
While he didn’t go that traditional route, these experiences and qualities that played a major role in shaping his unique approach drove him to facilitate the asking of the same questions for others:
… and upon discovering the answers, take radical action to express and contribute in a profound and meaningful way.

Shane's Timeline

Every journey plants seeds along the way that sprout into the vibrant growth of your unfolding story. While not always initially obvious, they serve as strong roots and provide signs of what life and contribution could blossom into…

35 Yrs Old, and Beyond…

Moved to Austin, Texas, having been hired by Onnit for his expertise to help expand the business through fitness education and training, leadership development, cultural evolution, community building and brand reach.
It would mark the beginning of 10+ years playing an integral role in transforming a rising mental performance and health optimization supplement company into an industry leading lifestyle brand that became a disruptive innovator across multiple sectors.

“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.”Robert McKee

Ready To Bring Your Story to Life?